徐氏品牌资源
Join us in taking pride in our brand.
Our University’s brand is its identity. It is what people think of and feel when they hear our name. It differentiates us from other colleges and universities, by visually sharing what is special about Hardin-Simmons University.
Our logo is a key component in this identity. It is the face of Hardin-Simmons University. Some may see our logo, and view us as a family, with a common mission of sharing Christ’s love. To others, we may be a familiar face they have yet to meet. Our logo is the key visual to communicate our academic excellence, 热情的精神, 和不可动摇的信念.
As ambassadors of 许 and our brand, 我们必须促进, 保护, and advance 许’s image with both internal and external audiences. This style guide is an important tool in conveying our message to people around the world – that they would recognize us by our clear, 一致的, and concise “familiar face,” and one day call us “family.”
Our style guides provide firm and 一致的 guidelines to use when applying 许’s logos, 颜色, and other brand-related designs.
With 一致的 and proper usage, the 许 brand encourages people to connect with the university and increases our recognition in the community.
Please reference these guides anytime that you are considering using 许’s branding or logos. If you have any questions at all, please contact the Office of 大学市场营销. 我们很乐意帮忙! If you’d like to request help with a new design creation, you can also use our online form: 设计申请表格.
Each of the style guides below can be viewed interactively online, or via the “download” button once the guide has loaded.
 Click to view Academic style guide. |
 Click to view Athletic/Spirit style guide. |
The Hardin-Simmons University logo has been designed and implemented with care. Our logo is the face of Hardin-Simmons University. It is important that everyone at Hardin-Simmons feels confident in using our logo correctly.
 许盾 |
 许型标志 |
The illustrated portion of the 许 Academic Logo is referred to as the “shield” of the logo. Featuring Logsdon chapel and the banner showcasing the year in which 许 was formed, it is the central axis to the logo.
The letterform portion of the logo is referred to as the “type” of the logo. 有时, the type will contain the abbreviated 许 along with the Hardin-Simmons University, while other forms of the logo will only include one or the other. Special care was taken that all lettering is spaced and adjusted for aesthetics and optimal legibility.
通过组合
 Hardin-Simmons 水平 |
 Hardin-Simmons垂直 |
 许水平 |
 许垂直 |
 许 & Hardin-Simmons 水平 |
 许 & Hardin-Simmons垂直 |
 马 & 骑手 |
 牛仔形象 |
 许类型 |
Approved Spirit Logo Combinations (Examples)
(NOTE: This list is not comprehensive. To request more detail about using the 许 Spirit Logo, please see the 许 Spirit Logo Style Guide above, 或联络 Office of 大学市场营销.)
 有许的骑手 |
 骑士与牛仔 |
 牛仔简介 |
 许配置文件 |
The Hardin-Simmons University logo should always use the purple and gold hues as specified on this page. CMYK color mixtures should be used for all 4-color printing.
四色印刷, ink will appear differently when printed on coated (glossy paper than it does on uncoated (non-glossy) paper. Please ensure that the correct color values are used for the type of paper that it will appear on.
The RGB values are also shown here for any digital use, along with the hexadecimal codes for web/online applications, never for official printing.
学术的颜色
打印潘通色卡: 268C, 268U 数字RGB: R88 / 20国集团(G20) / B130 |
打印潘通色卡: 1255C, 1245U 数字RGB: 173/132/31 |
打印潘通色卡: N/A 数字RGB: R180 / G180 / B180 |
精神的颜色
打印潘通色卡: 268C, 268U 数字RGB: R88 / 20国集团(G20) / B130 |
打印潘通色卡: 123C, 115U 数字RGB: R255 / G199 / B44 |
打印潘通色卡: N/A 数字RGB: R180 / G180 / B180 |
Just as the 颜色 used to represent Hardin-Simmons University are important, so are the typefaces (fonts) used to present the University in a 一致的 image. Below are the typefaces that should be used in all collateral materials when possible. Please note that these should not be used instead of an approved logo, only as a supplement to the logo.
主要的字体
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二级字体
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Our departmental logos allow 许 to 一致的ly maintain our desired branding, while still allowing our academic and support departments to incorporate their titles. If you have any questions about a logo for your department, please contact the Office of 大学市场营销.
例子:
水平
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垂直
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